For us, sustainability is more than a trend and central to our orientation: Since our foundation in 1889, we have run our company responsibly and in harmony with nature.

    Economic success in connection with ecological and social responsibility has become indispensable at Rotho. We therefore consider it essential that we continue to think further about our understanding of sustainability every year and bring it into line with the major developments of our time.

    Sustainability is a journey and our goal is a future in which it is taken for granted. That is why sustainability is one of the four pillars of our corporate strategy, on the basis of which we base our
    Define "Zero Waste Vision".


    We currently see the biggest developments in these six areas:
  • As a plastics manufacturer, we are committed to using climate-neutral, high-quality plastics and using resources responsibly.
    Sustainability is not a trend for us. As early as 2009, we laid the foundation for using recycled materials with the Müli waste bin and the first Paso. All of our products are already 100% recyclable.


    • In 2021, 35% of products were made from recycled material
    • All products are 100% recyclable
    • Good Plastics:

    No use of harmful additives such as BPA

    • Awarded with sustainability certificates such as the Blue Angel and Ecoloop

    TARGET BY 2030

    By the end of 2022, 40% of products will be made from recycled material.
    By 2030 we will use recycled and environmentally neutral plastics for all production, which can be 100% recycled after use.

  • Our corporate culture has a 130-year tradition and is based on extensive know-how in the industry. We develop, produce and sell high-quality and durable solutions for your home. Our products ensure that your belongings stay clean, fresh and durable for longer. We are convinced of the longevity of our products and give a 20-year guarantee.


    • Durable products with a 20-year guarantee
    • Thanks to the timeless design, our products are modern even after years
    • Our products help protect personal belongings (e.g. Evo Total Protection), food (e.g. Fresh Dynamic Box) for longer and thus save money in the long term. That is why we speak of Zero Waste of Money

    TARGET BY 2030

    We continue to develop products that support our customers in their everyday lives. Our focus will increasingly be on long-life concepts that have a positive effect on the environment and the wallet.

  • Turn waste into gold

    Vegetable and fruit leftovers = garbage? No way!

    Raw fruit and vegetables are perfect for the compost and should therefore always be separated from the residual waste - whether for your garden or the organic waste bin. Did you know that composting food waste reduces emissions and enriches soil for gardening?

  • Sustainable action has a high priority at Rotho. We continue to consistently use renewable energy sources. We have a long-term energy management system that we use to improve our energy efficiency.


    • 100% green electricity in all our production plants
    • Photovoltaic systems in five out of six locations and on more than half of our roofs
    • Heat recovery for heating
      the building
    • Motion detectors, light measurement and the use of LED lamps
    • Energy management system with regular checks
    • Machines that are up to date and subject to the best energy consumption requirements

    TARGET BY 2030

    • Photovoltaic systems in all company locations
    • Energy savings through fully digitized processes
    • Energy-saving on the road thanks to a mobility concept
  • Our corporate culture is based on mutual respect, openness, the joy factor and responsibility. Our values ​​guide all of ours
    Actions, decisions and behaviors. The value "joy" plays a central role in our company, which is supported with concrete actions within the company and from there is communicated externally through our products, services and social activities. Spreading joy is our understanding of social sustainability.


    • We pride ourselves on a customer satisfaction rating of 4.8/5 stars on trustedshops.de. We achieve this high value through high-quality products, optimized online purchase processing, fast delivery times and uncomplicated customer service communication
    • As a family company with flat hierarchies and respect for our employees, we value a positive working atmosphere

    TARGET BY 2030

    • Integration of Sustainable
      Development Goals (SDGs) by 2026
    • By 2024 we will establish a strategy for our corporate culture in which both sustainability and social responsibility issues such as health are anchored
    • We create a corporate culture in which everyone feels welcome, accepted and valued. A culture that values ​​the old and develops the new. A culture of joy that people with different

    backgrounds and promotes internationality

  • We rely on sustainable packaging solutions both stationary and online. New concepts, materials and innovations to find a sustainable solution for packaging material and to reduce it as much as possible.

    Our shipping packaging already consists of at least 85% recycled material and is 100% recyclable.


    • Our product and shipping packaging is made from at least 85% recycled material
      material and are 100% recyclable
    • Launch of a new, sustainable packaging strategy for online shipping by:
    1. Space-saving packaging
    2. Avoiding laminated boxes
    3. Creative solutions and inspiration for further use of the box
    4. Complete renunciation of foil for B2C shipping

    TARGET BY 2030

    • Launch of a sustainable product packaging strategy and implementation of recycled packaging material for POS implementation by 2024
    • Our product packaging will be made from up to 100% recycled material by 2030
  • Do you have boxes left over from your last order? No reason to just throw them away!

    You can make lots of things with the boxes.

    For example, colorful sustainable figures for your children or a device to fold clothes neatly. Learn how in our tutorials.

  • We want to make our contribution to climate protection and have therefore decided to become climate neutral by 203. Together with ClimatePartner, the climate neutrality project started in 2022 by determining and reducing our CO₂ emissions.

    We are on the way to CO₂ neutrality.


    • Partnership with ClimatePartner
    • Calculation of CO₂ emissions
    • Creation of a reduction plan for CO₂ emissions

    TARGET BY 2030

    Rotho’s climate neutrality as a brand by 203 at the latest in Scoop 1.