Werde Teil unserer Zero Waste Vision


    We have been operating our business responsibly and in harmony with the environment since its inception in 1889, so sustainability is more than just a passing fad for us.

    At Rotho, economic success is inextricably linked to environmental and social responsibility. It is critical that we continue to think about sustainability year after year and align it with the major developments of our time.

    Sustainability is a journey, and our goal is to reach a point where it is self-evident. Our “zero-waste vision” rests on four pillars of our company strategy, the foundation of which is a commitment to sustainability.


    We currently see the biggest developments in these six areas:
  • As a plastics manufacturer, we are committed to using climate-neutral, high-quality plastics and using resources responsibly.

    Sustainability is not a trend for us. As early as 2009, we laid the foundation for using recycled materials with the Müli waste bin and the first Paso. All of our products are already 100% recyclable.


    • In 2023, 38% of products were made from recycled material
    • All of our products are 100% recyclable
    • Good plastics: no use of harmful additives like BPA
    • Awarded sustainability certificates, including the Blue Angel and Ecoloop

    TARGET BY 2030

    By 2030, we will be using recycled and environmentally neutral plastics throughout our entire production process, all of which will be 100% recyclable after use.

  • Our corporate culture has a 140-year tradition and is based on extensive expertise in the industry. We develop, produce and distribute high-quality and durable solutions for your home. Our products ensure that your belongings stay clean, fresh and durable for longer. We are convinced of the durability of our products and offer a 20-year guarantee.


    • Durable products with a 20-year guarantee
    • Thanks to their timeless design, our products remain modern even after many years
    • Our products help to keep personal belongings (e.g. Evo Total Protection) protected, food (e.g. Fresh Dynamic Box) fresh for longer and therefore save money in the long term. That's why we call it Zero Waste of Money.

    TARGET BY 2030

    We continue to develop products that support our customers in their everyday lives. Our focus will increasingly be on long-life concepts that have a positive effect on the environment and the wallet.

  • Turn waste into gold

    Vegetable and fruit leftovers = garbage? No way!

    Raw fruit and vegetables are perfect for the compost and should therefore always be separated from the residual waste - whether for your garden or the organic waste bin. Did you know that composting food waste reduces emissions and enriches soil for gardening?

  • Sustainable action has a high priority at Rotho. We continue to consistently use renewable energy sources. We have a long-term energy management system that we use to improve our energy efficiency.


    • 100% green electricity in all our production plants
    • Photovoltaic systems in five out of six locations and on more than half of our roofs
    • Heat recovery for heating
      the building
    • Motion detectors, light measurement and the use of LED lamps
    • Energy management system with regular checks
    • Machines that are up to date and subject to the best energy consumption requirements

    TARGET BY 2030

    • Photovoltaic systems in all company offices
    • Energy savings thanks to fully digitalized processes
    • Energy saving thanks to the mobility concep
  • Our corporate culture is based on mutual respect, openness, the "joy factor" and responsibility. Our values guide all of our actions, decisions, and behaviors. The value of joy plays a central role in our company, which is supported with concrete actions within the company and from there is communicated externally through our products, services and social activities. Spreading joy is a part of our understanding of social sustainability.


    • We pride ourselves on a customer satisfaction rating of 4.8/5 stars on trustedshops.de. We achieve this high rating through high-quality products, optimized online purchase processing, fast delivery times and uncomplicated customer service communication.
    • As a family company with flat hierarchies and respect for our employees, we value a positive working atmosphere.

    TARGET BY 2030

    • By 2024, we will establish a strategy for our corporate culture in which both sustainability and social responsibility issues such as health are anchored
    • We create a corporate culture in which everyone feels welcome, accepted and valued. A culture that values the old and develops the new. A culture of joy that brings people from different backgrounds together and promotes internationality.
  • We rely on sustainable packaging solutions both stationary and online. New concepts, materials and innovations to find a sustainable solution for packaging material and to reduce it as much as possible.

    Our shipping packaging already consists of at least 85% recycled material and is 100% recyclable.


    • Our product and shipping packaging is made from at least 85% recycled material
      material and are 100% recyclable
    • Launch of a new, sustainable packaging strategy for online shipping by:
    1. Space-saving packaging
    2. Avoiding laminated boxes
    3. Creative solutions and inspiration for further use of the box
    4. Complete renunciation of foil for B2C shipping

    TARGET BY 2030

    • Launch of a sustainable product packaging strategy and implementation of recycled packaging material for POS implementation by 2024
    • Our product packaging will be made from up to 100% recycled material by 2030
  • Do you have boxes left over from your last order? No reason to just throw them away!

    Our boxes can be repurposed and reused in a number of ways.

    For example, you can create eco-friendly colorful figures for your children or a device to fold clothes.

    Learn how in our tutorials.

  • We are facing enormous environmental challenges today and are tackling them with vigour. We have therefore committed to submitting targets that are in line with climate science to the Science Based Targets Initiative (SBTi).


    • Partnership with ClimatePartner
    • Calculating CO₂ emissions
    • Creating a reduction plan for CO₂ emissions
    • We have committed ourselves to submitting targets that are in line with climate science to the Science Based Targets Initiative (SBTi).

    TARGET BY 2030

    Rotho will commit to reaching net-zero by 2050.